Letterhead a marketing tool of your business

When making the letterhead, it should be known that your name, logo and address information appear on each and every piece of correspondence in the same position, style and design. Any difference in this information shows lack of professionalism on your part. Always make the graphics and text on the letterhead projects your identity to your customers. It is through this that the client is going to remember you for future correspondence, so the letterhead has to project the right impression to the potential customer.

Sometimes creating a logo for a letterhead may be a little above one’s budget. This can happen as some time and money is involved in the creation of the logo. Either one has to create one on his own using any one of the various logo designing software available on the internet; or one will need to enlist the services of a logo designer which means some money expenditure. In such cases, when money is a problem, it is advised to avoid a logo on the letterhead and instead, you could try to represent your business through a combination of two simple clip art symbols. Adding a benefits tag line on the letterhead can enhance the look and meaning of the letterhead. Your customer is sure to remember you for a long time, after the first contact, if the tag line on the letterhead is an interesting and catching one.

As in all forms of advertisement and graphic design, it is advisable to limit the number of fonts on the letterhead. There is a rule that states; don’t use more that one serif font and one sans serif font family per document. It is also not that useful using that much of bold, capitalized and italicized text on the letterhead; instead, use it sparingly to note the pronounced effect it then produces. Some people are of the impression that using all caps on the letterhead may make the letterhead more easy to read and also neater. In fact, it is the contrary. One has to limit the use of capital letters on the letterhead as much as possible as it only takes up more space, and does not give any added benefit to the letterhead. Of course, if required, one line of the letterhead could be in all capitals, but write the rest of the letterhead in normal letters.

While making a letterhead, it is always better to choose a smooth paper for the letterhead. This is because this facilitates even printing in the office’s laser printers, and of course, is also easier to write on. It is also a good idea to choose the paper for the letterhead that has matching envelopes available. This is to give a more uniform look to your stationary and of course to you and the company. Perhaps, if budget permits, you could also print your logo on the envelopes to give a richer and more professional look to the envelope. You could also consider checking the folding characteristics of the paper for the letterhead as usually letterheads are folded and inserted into a number ten envelope. It will be a wise decision to choose white paper for the letterhead; or at least a light colored paper. This is because the dark type will give a better and more pronounced effect if it is printed on a light background. In fact, the contrast of black and white always gives the best effect for any form of printing.

So when you are creating your letterhead, always remember that the letterhead will be representing you and marketing your company to the potential customer. Use as much logic, and creativity to create the best letterhead possible.