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The process of designing a business letterhead
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By Thomson Chemmanoor |
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A letterhead is a must for the stationary of all business establishments. It is through letterheads that people will remember you from the correspondence you send them. As the letterhead stands pronounced in the correspondence, once a client sees it, they are bound to remember you!
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If at all you plan to design a letterhead from scratch, you will first have to decide what information you plan to include in it. Of course, the minimum information you need in it is the name, address and zip code. If required, you may include a phone number, fax number and e-mail address. Most letterheads have a logo in them, and it’s better if you put one on yours too! To get the ideal logo, you can scan an image from a hard copy, import a logo from a logo collection, create a logo from a drawing program or download an image or graphic file from the internet. It is always better to go for a black and white logo as you will not only save print time but also file and disk space!
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Once the logo has been decided on, you have to start on entering the text for the letterhead. This can be done using Word and by selecting header and footer option from the view menu and then typing the text. To place the graphic logo you had selected, pick it from the folder the logo was stored in and just drag the image to the selected place. When you are satisfied with the presentation of the letterhead, you should then save it as a template in Word document for future usage. |
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You can create a logoless logo if you have a tight budget. You could instead represent your business logo with a combination of two simple clip art symbols. For that special touch to your letterhead, you could add a benefits tag line to it. A benefits tag line is a statement that explains what you do. If done correctly, a business card with your letterhead could turn out to be a mini-brochure for you, as it has your name, title, organization, office hours, and so on printed on it.
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It is always better to limit the number of fonts you use on a letterhead as it is a general rule that you should not use more than one serif font and one sans serif font family per document. This rule also works on letterheads! To get the best effects on fonts, it would be better to use bold, capitalized and italicized text sparingly. If all these rules are implemented correctly, then the resulting letterhead would truly be a very convincing letterhead to the customer!
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