Targeting your customer online using your ecommerce site

The most effective and obvious means of increasing revenue from your ecommerce site is by growing the list of subscribers to your site. To do this, you could optimize your email subscription from your website. It is not necessary to have this form only on your home page as some subscribers may visit your site through the search engine onto a specific page. So put at least an impossible to miss image that links to the home page in all pages of the website. If you offer an incentive for signing up like a discount or maybe free shipping for orders about $100, you are bound to get more customers to the site. Have shopping cart forms on your site for orders and shipping confirmations. It is through this that you can get more information about your customers about perhaps their gender and preferences and thus provide emails to them that are relevant to their needs. Most consumers use search engine pay per click programs to find products online. So it is a very good idea for you to use search engines to drive traffic to your site. However, if you do use these programs, it is vital that you make it easy for visitors to sign up for promotional emails, regardless if they do or do not make a purchase.

Another means of driving traffic to your site is through optimization of your site for search engines. The email technologies refer a friend feature helps greatly in increasing new subscribers to your site as at least 10% of the new recipients actually subscribe to your site. If at all you do have retail locations, you could promote your email offers in the stores by having sign-up forms at the cash registers. Obviously, online and offline advertising go a long way in increasing the traffic to your site. Be creative in the emails you do send to your potential customers. If you send the same email to everyone, provide them with a variety of choices to whet their appetite by offering a few product options in each category. Make it a point to keep your website’s navigation leveraged as your email is actually an extension of your website. If you have a bargain basement or featured products in your site, do mention them in your email. Many studies have proven that the more elements of personalization there are in an email, the higher is the response rate. At least address your customers by first name if you have them. If there is any other information that you know, you can consider personalizing the copy or product selection.

The more links there are on the website, the better it is. This is because the more links there are, the more motivation the recipients gets to click through the website. Of course, using graphics on the website indeed draws the recipient’s attention.

You could use graphics to visually convey things like free shipping and email only special. You could think of adding a ‘push to talk’ feature to your email if you sell hard-to-fit clothing items or other products that require personal contact, so that the recipient can schedule to have a call back from your call center. So it can be seen that the amount of revenue and growth that you achieve by your email ecommerce program very much depends on how much effort you put into it. However, don’t get overwhelmed if you have limited resources, as by tackling a few improvements with each email in a short period of time, you will definitely see revenue growth from each email campaign!