Traffic from images searches is a huge untapped market. If you optimize your images and graphics on your website image search can bring in targeted traffic. Many webmaster ignore this part of image optimization on their website and leave money on the table.

Image optimization is pretty simple but there are certain rules to be followed to do this. Search engine spider visits websites often and index the images into their database. Some of the basic things to keep in mind while inserting the image on web pages is make use of the ALT attribute. The definition of ALT tags is to provide alternative text when non textual elements like images and graphics. An ALT tag usually comes as a HTML code similar to this:

[img xsrc=”http://www.yourcompany.com/images/home.jpg” mce_src=”http://www.yourcompany.com/images/home.jpg” alt=”Insert Keyword over here” width=”578″ height=”323″]

Inside the alt=”Insert Keyword over here” you need to insert the keyword which describes about the image. u Since search engine can’t read images ALT is an alternative way to say to the search engines what the images is all about.

You use this alt for any image like top headers, banners, backgrounds and photographs which you inside a website. The word of caution is do not try to use non related keywords or span the ALT attribute with to many words. The most recommended alt text is up to 60 characters explaining the image.

Marketers make use of this image optimization wisely by adding few keywords which doesn’t make the search engine think it is spamming. Although in this age of broadband internet the loading time is a big factor. IT is better create images in smaller size so that it will load fast when a visitor stumbles upon while using your website keywords.

You can also take advantage of the misspelled keyword while you do the image optimization There are several misspelled keyword been search online. You can get a list of misspelled keyword through Word Tracker or Keyword elite.

Don’t underestimate the power of image search they can bring in enormous amount of traffic if optimized properly.

TJ

Every businessman weather it is offline or online know that there is not such think like “there is no stop for promotion” To achieve and making your business or website successful you have to use all possible marketing techniques to promote your Website SEO is one of them but I have come out with 10 different ways to promote your URL.

1)      Marketing Materials – Print your website URL on all the marketing and print material of your business like letterhead, business cards, post cards which you use to promote your products, While you send faxes add your URL on your fax cover sheets, Print your URL on the Greeting cards and Thank you cards which you send to your customers, Bills and invoices, Print it on Mailing labels, If you business has a free Print Newsletter print it on that as well, If you business is having a feedback form from customers if so print it on them, Brochures, Checks, Envelopes and on any business product with which you are communicating with your customers.

2)      Banners :- If you have a Brick and mortal business you can display it on your front door, side walls of your business building, You can place a banner near your business premises where it can be noticed from the nearest road or sidewalk. Place quotes like “visit us online”, “ we are open 24/7 at www.yourbusinesswebsite.com”

3)      Voice mail recording:- On your telephone voice mail you can leave your website address. Also you can talk briefly about you website little bit but not to bore the listener with too many sales pitch. Just give the listener a little information about your business online and can be accessed through your websites.

4)      Promotional Products:- You can Print your URL on all of your promotion products like pens, giveaway note pads, refrigerator magnets, Yearly calendars, Mouse Pads etc.

5)      Car or automobile promotion:- advertise your URL on cars, If you are out of the road it is a very good way to promote your website by advertising on your car. Put your website address and telephone number is advisable, by this way you can receive enormous calls for your business.

6)      Business Clothing:- If you business has a T-shirt or shirts where you employees can wear once in a week you can place a website address on it. By that way employees who is outside in restaurants, clubs during lunch hour or for business purpose at Post Office other places people will notice your website address and can become your customers too.

7)      Place ads on local Event newsletters:- Placing your website address and print ads on local area newsletter like church bulletin, local area newsletter and magazine can get maximum exposure to your business, I recommend it only if your business is local based.

      Promote Sport Events:- If  there is any sports events or major parties going around in your area become a sponsor this will allow you to place your website banner in that arena. Sponsoring doesn’t mean to be amount. You can sponsor like the best player of the day kind of awards.

9)      Online Contests:- If you website is able to do some kind of contest related to your business like create unique logo contests, create a nice slogan for the company type of contests can drive traffic to your website as well as give brand recognition.

10)  Promote your website through local radio station which is affordable way to reach local customers mention your URL while giving interviews and in shows.

The bottom-line is if you miss out one marketing channel you are losing your possible customers.

If you looking about how to integrate Web 2.0 into your website and blog you can visit Web.2.0 Expo which is been held on April 15th till 18th in San Francisco. This conference bring in web professionals, marketing gurus, online entrepreneurs for sharing, learning and networking with other members of the Web 2.0 community. Check out their website at http://www.web2expo.com/ for more details.

Speakers include Jeffrey.P Bezos of Amazon, Eric Schmidt from Google, and Jeff Weiner from Yahoo.

TJ

I am a regular reader at Yaro’s blog http://www.entrepreneurs-journey.com. If you don’t know about Yaro, He is a successful online entrepreneur and making a living through blogging based in Brisbane, Australia.