Traffic from images searches is a huge untapped market. If you optimize your images and graphics on your website image search can bring in targeted traffic. Many webmaster ignore this part of image optimization on their website and leave money on the table.

Image optimization is pretty simple but there are certain rules to be followed to do this. Search engine spider visits websites often and index the images into their database. Some of the basic things to keep in mind while inserting the image on web pages is make use of the ALT attribute. The definition of ALT tags is to provide alternative text when non textual elements like images and graphics. An ALT tag usually comes as a HTML code similar to this:

[img xsrc=”http://www.yourcompany.com/images/home.jpg” mce_src=”http://www.yourcompany.com/images/home.jpg” alt=”Insert Keyword over here” width=”578″ height=”323″]

Inside the alt=”Insert Keyword over here” you need to insert the keyword which describes about the image. u Since search engine can’t read images ALT is an alternative way to say to the search engines what the images is all about.

You use this alt for any image like top headers, banners, backgrounds and photographs which you inside a website. The word of caution is do not try to use non related keywords or span the ALT attribute with to many words. The most recommended alt text is up to 60 characters explaining the image.

Marketers make use of this image optimization wisely by adding few keywords which doesn’t make the search engine think it is spamming. Although in this age of broadband internet the loading time is a big factor. IT is better create images in smaller size so that it will load fast when a visitor stumbles upon while using your website keywords.

You can also take advantage of the misspelled keyword while you do the image optimization There are several misspelled keyword been search online. You can get a list of misspelled keyword through Word Tracker or Keyword elite.

Don’t underestimate the power of image search they can bring in enormous amount of traffic if optimized properly.

TJ

If you are running a small business you don’t want to spend heavily on graphic designers and Printers to get your Brochures, Letterhead and flyers done. I would like to recommend a design and print solution software which is just worth $39.95 and saves you hell lot of time and money.  I recently came across Design and Print software from AvanQuest a Design and Print Product company and went ahead and bought one and tried it out. Oh man it is amazing stuff even through I have some knowledge about graphic design this stuff was cool to me. You can design and create anything easily like brochure, newsletters, stationery sets, business cards, post cards and more. It has around 1800 professionally designed layout, 2.6 million graphics and photos and around 1000 fonts with a easy to use kind of tool. You can customize your marketing materials by adding you company logo and print it out within minutes.