Traffic from images searches is a huge untapped market. If you optimize your images and graphics on your website image search can bring in targeted traffic. Many webmaster ignore this part of image optimization on their website and leave money on the table.

Image optimization is pretty simple but there are certain rules to be followed to do this. Search engine spider visits websites often and index the images into their database. Some of the basic things to keep in mind while inserting the image on web pages is make use of the ALT attribute. The definition of ALT tags is to provide alternative text when non textual elements like images and graphics. An ALT tag usually comes as a HTML code similar to this:

[img xsrc=”http://www.yourcompany.com/images/home.jpg” mce_src=”http://www.yourcompany.com/images/home.jpg” alt=”Insert Keyword over here” width=”578″ height=”323″]

Inside the alt=”Insert Keyword over here” you need to insert the keyword which describes about the image. u Since search engine can’t read images ALT is an alternative way to say to the search engines what the images is all about.

You use this alt for any image like top headers, banners, backgrounds and photographs which you inside a website. The word of caution is do not try to use non related keywords or span the ALT attribute with to many words. The most recommended alt text is up to 60 characters explaining the image.

Marketers make use of this image optimization wisely by adding few keywords which doesn’t make the search engine think it is spamming. Although in this age of broadband internet the loading time is a big factor. IT is better create images in smaller size so that it will load fast when a visitor stumbles upon while using your website keywords.

You can also take advantage of the misspelled keyword while you do the image optimization There are several misspelled keyword been search online. You can get a list of misspelled keyword through Word Tracker or Keyword elite.

Don’t underestimate the power of image search they can bring in enormous amount of traffic if optimized properly.

TJ

When ever you visit a website you can find a header tell about the website name or its business. Web Headers works like any other Headers of a Magazine, Newspaper or your letterhead.