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    • Squidoo Marketing Techniques & Ideas

    time Posted April 23, 2007 * Comments(1)

    Squidoo developed and marketed by Seth Godin. The idea about this site is that anyone can a squidoo website on any topic and Seth Godin believes that everyone is an expert in their own rights. Anyone can create Squidoo web pages which is also called Squidoo lens on any topic they like and add content.

    Squidoo is build on other Web.2.0 technologies like Flickr and Youtube.

    In this blog post I would like to present how to market your website and drive traffic using Squidoo.

    1) Make yourself an expert - When Seth Godin decided to develop Squidoo he was trying to overcome the problem of not providing the right results when a search queries about it. Squidoo does exactly what he had in mind. Anybody can be expert in his/her own field and at Squidoo they can develop a lens where you can add your own knowledge and expertise on that subject in which you are an expert. So that a Squidoo visitors gets the information what they where looking for.

    2) Traffic generation - Squidoo lens can generate massive traffic if your lens have important and unique information which people are looking for. Squidoo can generate traffic through the links to your blogs or websites. Squidoo allows adding text, images, website banners and text ads into your lens.

    3) Article Marketing - If you have a very interesting articles which you have wrote you can promote that through squidoo which is very easy and cool. Squidoo allows you to add links module where you can list your own article on your own squidoo lens, all you have to do is type the URL of the written articles and Squidoo will immediately include the entire information without the task of re-entering.

    4) Search Engine Love - Search engine like Social Networking sites since it user generate content so you Squidoo lens will appear on top of these search engine like Google, Yahoo and MSN and that in turn will drive traffic to your site. Search engine has high value to Squidoo lenses because of the fresh content updated every now and then. This is an easy and fast way of search engine optimization of your website or blog.

    5) Add more Squidoo lenses - A key to increase traffic is to add several numbers of lenses which is keyword rich and go for long tail keywords which come up on top of search engines fast and drives massive traffic. There is not limit for add lenses in Squidoo you can add how much ever you want. This is an effective way to drive traffic to your website or blog.

    6) Get high quality backlinks - Links are key for any website ranking in search engine. Squidoo lenses are very good link getter. Squidoo pages are very high page ranks and getting a link from these lenses can improve your search engine ranking of your websites and blogs.

    Social Bookmarking is the new trend among Internet Marketers and also is an important part of link building and generating direct traffic to your site or blog. One of the most important reasons of using social bookmarking is to get the attention of the search engines for your marketing campaign.

    Filed under: Social Networking, Web 2.0, Increase Traffic, Blogging, Webmaster tools, Search Engine Optimization, Link Building

    Pros and Cons of installing a blog on subdomains

    time Posted April 20, 2007 * Comments(0)

    There is several advantage of having your blog on a sub domain as well as disadvantages. Most of my blogs are on the sub domain but I too have domain which is installed on the main domain. It is better to have a blog on sub domain if the main domain is a website and these blog posts can help you to update and release latest news about the company.

     

     

    By having a subdomain blog on the main site you’re newly created pages and product can be indexed fast by search engines. It also brings the newly created page link popularity and you can also do deep linking to your pages inside the main domain. Subdomain blogs doesn’t need to be update that often since subscribers to that blog is quite few. Because the visitor are interested in their main site.

     

    Other advantage of having a subdomain blog to the main site is all the posts added into the blog will be treated as fresh content and the chances of the search engine bots indexing the main site is fast.

     

    Disadvantage of having a subdomain is it not your main site and visitors will be little interested in visiting the subdomain blog. Visitors think the blog will be mostly related to news about product and services of the company and there won’t be much interesting content to read on a daily basis.

     

    My blog is on a subdomain but that didn’t hinder from getting traffic to my blog. My blog stat brings me in daily 150-200 visitors which are not bad for a subdomain blog. My visitors to the main site bring in between 4000-4500 visitors a day which is not bad too. Since it offers free resource for webmaster and small business organization.

     

     

    Even Matt Cutts blog is also hosted his blog on a subdomain and the Main page has just got a link to the blog but that doesn’t stop visitors reading this blog. His blog is one of the popular blog among the SEO and internet marketers.

     

     

    The bottom line is having a blog either on subdomain or the main domain is not a problem as far as you are able to provide quality content which will drive traffic to your blog. So the key is unique quality content which is interesting to your readers.

    By the way I just order my new domain http://www.thomsonchemmanoor.com Check for feature posts about my new blog.

    Filed under: Increase Traffic, Blogging, Search Engine Optimization, Link Building

    Social Networking can generate targeted traffic to your website.

    time Posted April 10, 2007 * Comments(1)

    Social Networking brings you unlimited targeted traffic to your business website. An online business has got advantage when it comes to social networking websites. Social networking is a form of free advertisement for your business. Every online business owners understand that advertisement mean lot of expenses and after spending all this money the advertisement is not always targeted to the right people.  By doing social networking you can get targeted traffic free of cost.

    Social Networking is a form of online communication; it works by placing you website link inside the signature of the posts on those sites as well as on your emails. So each time you communicate inside the social networking site via email or posts you leave a foot print of your site to everyone. Initially it won’t bring in lot of traffic but after your link increases which leave a trail of your signature to everyone will generate a lot more traffic.

    Myspace has more visitors than Google and Myspace is a social networking website, some of other websites are Facebook, Youtube and several smaller social networking sites. Each social networking site has got its own flavor according to their niche specialty.

    Joining a Social Networking site is like joining a club where you invite some one to join and after that you will invite your mates to join it is that simple. People who are member of these sites often talk about it at work and home and office.

    Now how can you boost your business thru these sites?

    1. Submit your sites to these networking sites.
    2. Create your business profile and post over these sites including your URL, Blog and Contact Information.
    3. Write informative articles, interesting tips and advice about your niche and post it on these networking sites.
    4. Give an Eye Catchy Title to your posts to grab attention of the visitors. Network with other members in these community
    5. Contact other members and make friends and exchange ideas, add contacts
    6. Create a link to your site and contact information.
    7. Write informative articles.
    8. Join almost all social networking sites joining is free and also try to be active in all these sites as much as possible.
    9. Since all these sites have fresh content search love fresh content. If you post articles and news on these sites chances are that search engine might pick this post in their SERP’s and visitor will come to your site
    10. Use the tools and widgets used in these sites to promote your posts.
    11. Try to ask questions and give answers about your niche in these sites.
    12. Make comments about the posts is a good way to promote your website.
    13. When you come across any interesting article or posts share that with your friends and family which would be a huge benefit to its authors. Viral Marketing easy and fast way to go and these sites are so easy to share and discuss
    14. Find authors who are in the same niche and discuss and make friends with them.
    15. Add RSS feed on to your site and submit your RSS feed to these sites
    16. Tag your keywords and promote your website and also submit posts which are keyword rich.
    17. Write reviews about products and website related to your niche and post it here.

    TJ

    Filed under: Social Networking, Increase Traffic, Search Engine Optimization, Link Building

    Promote your site with interesting articles

    time Posted April 9, 2007 * Comments(0)

    Everyone in the SEO world understands that visitor on the web who is coming to your website looking for free information and advice. If you really take advantage of this you can get huge traffic to your website. Because a search engine loves content and high quality traffic will generate free Search Engine traffic. Informative articles not only bring in new traffic also repeated traffic. Visitors if they like your web site will bookmark your website and visit often to see new update on the site. The other important of having informative articles is if you update you site with fresh content search engine loves the fresh content and indexes fast. SO if you have more pages on your website more traffic will come through.

    There are several ways to get informative articles- one is write the articles yourself, who understands better about your business and the message you want to convey to your reader. So writing articles which will be unique and will not be available anywhere on the web can generate good quality traffic to your site. The other way to increase informative web pages is by hiring a ghost writer.

    You should be careful while selecting ghostwriters and tell them not to copy or rewrite the articles which is available on the web freely. This can cause severe damage than good to your website.

    Before you write here are few more tips which you shouldn’t keep in mind. Choose topics which you are good at and don’t write to write on topics which you are not an expert and not comfortable writing. If you are an expert in certain field you can site pages and page about that niche which helps you to add pages consistently.

    Another aspect about writing content for you website to drive traffic is keyword rich content which is very important. Because visitors comes to your website through search engine, and if you don’t write content without using the search terms inside the content you web page will never show on the search results it might be deeply buried with the rest of the un-optimized pages.

    For example when a person is search for the term old motor bike parts and your website is about motorbikes and there is no keyword called old motorbike parts it will be hard for your website to rank on the search engine result.

    Another advantage of having so many content pages on you website is links if you have unique content and it is interesting to visitors they might bookmark your site and that will increase link popularity for your website. Search engine relies on links from other website to your site and through these link search engine ranks your website.

    There are several e-books online which helps you to educate yourself about Search Engine optimization. Otherwise search for the term SEO e-books on Google you can find 100’s of search engine optimization related e-books.

    - Thomson Chemmanoor

    Filed under: Increase Traffic, Search Engine Optimization, Link Building, General