Squidoo Marketing Techniques & Ideas

Squidoo developed and marketed by Seth Godin. The idea about this site is that anyone can a squidoo website on any topic and Seth Godin believes that everyone is an expert in their own rights. Anyone can create Squidoo web pages which is also called Squidoo lens on any topic they like and add content.

Squidoo is build on other Web.2.0 technologies like Flickr and Youtube.

In this blog post I would like to present how to market your website and drive traffic using Squidoo.

1) Make yourself an expert - When Seth Godin decided to develop Squidoo he was trying to overcome the problem of not providing the right results when a search queries about it. Squidoo does exactly what he had in mind. Anybody can be expert in his/her own field and at Squidoo they can develop a lens where you can add your own knowledge and expertise on that subject in which you are an expert. So that a Squidoo visitors gets the information what they where looking for.

2) Traffic generation - Squidoo lens can generate massive traffic if your lens have important and unique information which people are looking for. Squidoo can generate traffic through the links to your blogs or websites. Squidoo allows adding text, images, website banners and text ads into your lens.

3) Article Marketing - If you have a very interesting articles which you have wrote you can promote that through squidoo which is very easy and cool. Squidoo allows you to add links module where you can list your own article on your own squidoo lens, all you have to do is type the URL of the written articles and Squidoo will immediately include the entire information without the task of re-entering.

4) Search Engine Love - Search engine like Social Networking sites since it user generate content so you Squidoo lens will appear on top of these search engine like Google, Yahoo and MSN and that in turn will drive traffic to your site. Search engine has high value to Squidoo lenses because of the fresh content updated every now and then. This is an easy and fast way of search engine optimization of your website or blog.

5) Add more Squidoo lenses - A key to increase traffic is to add several numbers of lenses which is keyword rich and go for long tail keywords which come up on top of search engines fast and drives massive traffic. There is not limit for add lenses in Squidoo you can add how much ever you want. This is an effective way to drive traffic to your website or blog.

6) Get high quality backlinks - Links are key for any website ranking in search engine. Squidoo lenses are very good link getter. Squidoo pages are very high page ranks and getting a link from these lenses can improve your search engine ranking of your websites and blogs.

Social Bookmarking is the new trend among Internet Marketers and also is an important part of link building and generating direct traffic to your site or blog. One of the most important reasons of using social bookmarking is to get the attention of the search engines for your marketing campaign.

Pros and Cons of installing a blog on subdomains

There is several advantage of having your blog on a sub domain as well as disadvantages. Most of my blogs are on the sub domain but I too have domain which is installed on the main domain. It is better to have a blog on sub domain if the main domain is a website and these blog posts can help you to update and release latest news about the company.

 

 

By having a subdomain blog on the main site you’re newly created pages and product can be indexed fast by search engines. It also brings the newly created page link popularity and you can also do deep linking to your pages inside the main domain. Subdomain blogs doesn’t need to be update that often since subscribers to that blog is quite few. Because the visitor are interested in their main site.

 

Other advantage of having a subdomain blog to the main site is all the posts added into the blog will be treated as fresh content and the chances of the search engine bots indexing the main site is fast.

 

Disadvantage of having a subdomain is it not your main site and visitors will be little interested in visiting the subdomain blog. Visitors think the blog will be mostly related to news about product and services of the company and there won’t be much interesting content to read on a daily basis.

 

My blog is on a subdomain but that didn’t hinder from getting traffic to my blog. My blog stat brings me in daily 150-200 visitors which are not bad for a subdomain blog. My visitors to the main site bring in between 4000-4500 visitors a day which is not bad too. Since it offers free resource for webmaster and small business organization.

 

 

Even Matt Cutts blog is also hosted his blog on a subdomain and the Main page has just got a link to the blog but that doesn’t stop visitors reading this blog. His blog is one of the popular blog among the SEO and internet marketers.

 

 

The bottom line is having a blog either on subdomain or the main domain is not a problem as far as you are able to provide quality content which will drive traffic to your blog. So the key is unique quality content which is interesting to your readers.

By the way I just order my new domain http://www.thomsonchemmanoor.com Check for feature posts about my new blog.

Self Made Minds - A Must read blog for Internet entrepreneurs

I have been a regular reader at this money making online blog http://www.selfmademinds.com. Even through this is a very young a month old one it has already created a buzz in the blog sphere with 1000’s visitors a day. Thanks to Al Carlton and Scott Jones very successful internet entrepreneurs. AL has been earning revenue online since Jan of 2006 through his website Coolest-Gadgets.com and Scott through his Tattoos membership website Tattoos-by-design.co.uk.

Even through both of them are based in UK didn’t deter them from earning a significant income online.

It is always good for budding bloggers to visit their site and take their blogging tips and incorporate that into their blog. Their blog talks about different ways to make money online through affiliate marketing and SEO which is key to any who is aspiring to become online entrepreneurs. Some of the key posts which I really like from their archives are:-

Starting a new forum : this blog posts has inspired me about my article site forum which is still lying inactive for a while. The ideas which they have given is quite impressive for anyone who what to start a new forum or to add additional member to their existing forum.

How long will your trade hours for money : this posts has given me a really though about a membership site. Membership sites are very good ways to increase your residual income which comes year after year. These kinds of sites doesn’t need to much of work once it is set up and if you have a certain number of regular membership. The only effort is marketing the site in the beginning to get membership signed up. Once that is done the maintenance is just easy and doesn’t need too much effort like a content site.

When to monetize a new site or blog : this is one of today’s posts which really tells you about monetize our blog and making money with Adsense.

They are quite promoting this blog very well. Recently I found a review them in Entrepreneur Blog Post Earn a Six-Figure Income Online and Today at John Chow’s Make money online blog. I am a regular reader at John Chow’s blog but I was quite surprised to see a Review me review about SellMadeMinds.

They have a nice blog layout too. Which I think is quite a very good WordPress Theme and quite blends with Adsense optimization.

So check out their blog for more online money making tips.

TJ

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Image Search Traffic- Drive Traffic to your website through images and website graphics.

Traffic from images searches is a huge untapped market. If you optimize your images and graphics on your website image search can bring in targeted traffic. Many webmaster ignore this part of image optimization on their website and leave money on the table.

Image optimization is pretty simple but there are certain rules to be followed to do this. Search engine spider visits websites often and index the images into their database. Some of the basic things to keep in mind while inserting the image on web pages is make use of the ALT attribute. The definition of ALT tags is to provide alternative text when non textual elements like images and graphics. An ALT tag usually comes as a HTML code similar to this:

[img xsrc=”http://www.yourcompany.com/images/home.jpg” mce_src=”http://www.yourcompany.com/images/home.jpg” alt=”Insert Keyword over here” width=”578″ height=”323″]

Inside the alt=”Insert Keyword over here” you need to insert the keyword which describes about the image. u Since search engine can’t read images ALT is an alternative way to say to the search engines what the images is all about.

You use this alt for any image like top headers, banners, backgrounds and photographs which you inside a website. The word of caution is do not try to use non related keywords or span the ALT attribute with to many words. The most recommended alt text is up to 60 characters explaining the image.

Marketers make use of this image optimization wisely by adding few keywords which doesn’t make the search engine think it is spamming. Although in this age of broadband internet the loading time is a big factor. IT is better create images in smaller size so that it will load fast when a visitor stumbles upon while using your website keywords.

You can also take advantage of the misspelled keyword while you do the image optimization There are several misspelled keyword been search online. You can get a list of misspelled keyword through Word Tracker or Keyword elite.

Don’t underestimate the power of image search they can bring in enormous amount of traffic if optimized properly.

TJ

Support for autodiscovery by all search engines

Site map is a very essential for Search engine optimization since it get the site indexed fast. Recently Major search engine Google, Microsoft and Yahoo agreed on a standard sitemap protocol. Now every webmaster can add sitemap autodiscovery links in the Robots.txt file. The best advantage of the new open format autodiscovery is it allows the webmaster to give the exact location of their websites sitemap inside the robots.txt file which removes the hassle of submitting sitemaps to each search engines one by one.

This helps webmaster submit their content to search engines also at the same time avoid the unwanted traffic which comes from crawlers and eat up the bandwidth. The search engines will be informed by its crawlers about the recent update of the web pages and the web users get the latest fresh content while they surf.

Robots.txt file is an vital part of SEO but most of the webmasters fail to have a robot.txt file on their website which allows the search engine spiders informed that which part of the website needs to be indexed and which one not. So with the open format autodiscovery this is made easy with just one line of code search engines can find you sitemap file.

TJ

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