Squidoo Marketing Techniques & Ideas
Posted April 23, 2007 
Comments(1) Squidoo developed and marketed by Seth Godin. The idea about this site is that anyone can a squidoo website on any topic and Seth Godin believes that everyone is an expert in their own rights. Anyone can create Squidoo web pages which is also called Squidoo lens on any topic they like and add content.
Squidoo is build on other Web.2.0 technologies like Flickr and Youtube.
In this blog post I would like to present how to market your website and drive traffic using Squidoo.
1) Make yourself an expert - When Seth Godin decided to develop Squidoo he was trying to overcome the problem of not providing the right results when a search queries about it. Squidoo does exactly what he had in mind. Anybody can be expert in his/her own field and at Squidoo they can develop a lens where you can add your own knowledge and expertise on that subject in which you are an expert. So that a Squidoo visitors gets the information what they where looking for.
2) Traffic generation - Squidoo lens can generate massive traffic if your lens have important and unique information which people are looking for. Squidoo can generate traffic through the links to your blogs or websites. Squidoo allows adding text, images, website banners and text ads into your lens.
3) Article Marketing - If you have a very interesting articles which you have wrote you can promote that through squidoo which is very easy and cool. Squidoo allows you to add links module where you can list your own article on your own squidoo lens, all you have to do is type the URL of the written articles and Squidoo will immediately include the entire information without the task of re-entering.
4) Search Engine Love - Search engine like Social Networking sites since it user generate content so you Squidoo lens will appear on top of these search engine like Google, Yahoo and MSN and that in turn will drive traffic to your site. Search engine has high value to Squidoo lenses because of the fresh content updated every now and then. This is an easy and fast way of search engine optimization of your website or blog.
5) Add more Squidoo lenses - A key to increase traffic is to add several numbers of lenses which is keyword rich and go for long tail keywords which come up on top of search engines fast and drives massive traffic. There is not limit for add lenses in Squidoo you can add how much ever you want. This is an effective way to drive traffic to your website or blog.
6) Get high quality backlinks - Links are key for any website ranking in search engine. Squidoo lenses are very good link getter. Squidoo pages are very high page ranks and getting a link from these lenses can improve your search engine ranking of your websites and blogs.
Social Bookmarking is the new trend among Internet Marketers and also is an important part of link building and generating direct traffic to your site or blog. One of the most important reasons of using social bookmarking is to get the attention of the search engines for your marketing campaign.
