With over 500 million users, Facebook is getting harder and harder for businesses to ignore. Long gone are the days when saying “my customers aren’t on Facebook” was a valid excuse for rejecting social media marketing. The truth is they’re out there, and you need to join them.
But marketing on Facebook requires a different set of rules than traditional marketing. Here are some tips to help you out.
1. Avoid typical one-way marketing techniques — Facebook users aren’t going to respond to you shouting at them to “Buy! Buy! Buy!” That’s not what Facebook marketing is about. It’s about interacting with your customers and engaging them on a personal level. It’s about earning their trust and building relationships.
2. Check the rules before holding a contest on Facebook — Facebook contests can be very effective for getting your customers to participate, but before you start a contest, make sure your read the Facebook Promotions Guidelines. Ignoring them could land you in a heap of trouble.
3. Experiment with Facebook ads — Facebook ads can actually be highly targeted and very effective. And they’re pretty cheap too. I also recently saw a special that Facebook was running giving new advertisers an instant credit (I think $50) when they sign up. So, mess around with the ads and see what results you can generate.
4. Include a Facebook widget on your blog — This one is as easy as it gets. Put a Facebook button on your blog so that readers can “like” your posts and share them with their friends. Sociable is a good WordPress plugin for doing this.
5. Highlight your personality — Social networks aren’t the place for you to be all serious and corporate. No one wants to interact with a dull corporation. Be personable, and interact with your customers on a personal level. You know, like a human being.
6. Update regularly — If you aren’t updating your Facebook page on a regular basis, you might as well be invisible. People will forget about you. So stick around, and stay involved in the conversation.
7. Participate on other pages — Sometimes, you have to go outside of your own page to get anything done. Visit other industry-relevant pages and stay active around the web.
Does your business do any Facebook Social Media Marketing? Which tips would you add to this list?
Thomson Chemmanoor is the Founder and CEO at Digital Labz LLC an Internet Marketing Company that specializes in Website Design and Online marketing services for small business. You can follow him on Twitter. Other posts by Thomson
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Very good post. I always read about how different is conventional marketing and marketing through social networks. If anyone knows a good ebook about marketing through social networks Please tell me. I will appreciate.
I’d also add a way to drive users to sign up for an email list. Social media can get you followers and fans, while email can keep those people engaged with your brand. The two can work very well together.
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