Today, SEO is essential for all businesses irrespective of their size. Small businesses are more dependent on the Internet than big businesses. While it is likely that you may have optimized your business website before reading this, you are probably looking for better ways to get the job done. Here are some tips to fill in those gaps.
Local Search Optimization
For a small business it makes more sense to optimize locally. In order to do this, you need to have a complete profile to be visible to anyone who may want to find you. Statistics show that 63% of people searching for some service or product prefer to look for local companies. To do so, you first have to start logging into Google Places or other local sites and make a profile with all your details. Positive reviews from customers will certainly help. If you could provide references with the permission of the reviewers, then you are certainly going to be one up in your market.
Content is Still Everything
Unique content finds favor among all search engines. With more high quality and optimized content, you will have more chances of being found. Many SEO experts recommend turning everything on an e-commerce website into content. For instance support emails can become FAQs and PDFs can become HTML pages. As a small business, you can use optimized content to carve a niche for yourself.
It is Not Just About Link-Building
Today, most small business owners are bent on getting external links for their websites. This process is undeniably essential. However, it does not do much if the content on the website is not linked properly on the inside. You can provide references to old posts through the new ones. The internal navigation should be well thought out so your web visitor finds it easy to navigate through the pages. This benefits SEO and keep visitors on your site longer.
Optimize for Mobile
Mobile search has become as important as computer searches. Therefore, websites have to be optimized for mobiles. While a dedicated site for mobiles can be a good idea, it can prove costly. Instead, having a website load faster can be one way to optimize for mobile search. Google’s latest page rank algorithms also look at how fast a site loads.
There is No Way around Personalization
Your web pages have to communicate to people personally. This may sound clichéd, but no guide to SEO is ever complete without stating this. Personal communication is your edge over a big business. A small business can create a buying guide for instance, in addition to placing product reviews, to make communication more personal. You will come across as an expert and hence have an advantage over others in your niche. Alternatively, you can optimize your blog content so more people get to read about your company and what you have to offer.
Keywords, Keywords and more Keywords
Keyword optimization determines the success of an SEO campaign. A small business website cannot afford to optimize on the wrong keywords. It is no longer possible, even for a modest business, to optimize stand alone terms. A small business instead has to work on phrases intelligently. This comes only if you were to understand your market and think like a customer or buyer. Since local search is the norm, you should interact with your prospective market, if required, in addition to using keyword analysis tools.
Different Landing Pages for Different Locations
Many businesses have multiple local listings on local sites. It is important to have them link to pages on your website which are pertinent to that location. It would do no good if they were to link to the same page. Location is everything when optimizing locally.
In order to make a small website climb the ranks, it requires a persistent effort, which will eventually pay off if played by the book.