As bloggers, we’re always striving to get back links in any way we can. Back links act as an endorsement of your content, they drive traffic, and they help your website rank better in the search engines. But just blogging on a daily basis doesn’t guarantee you’ll get links from other websites. There’s a method to the madness.
Here are 7 tips for creating blog content that attracts more back links.
1. Create an infographic — Infographics have become one of the hottest ways to share information and statistics about a particular topic in a fun, exciting way. These graphical depictions of data allow you to add life to information that might come across as boring or overwhelming in a typical blog text format. Check out these 40 examples of killer infographics to see just how they work.
2. Shoot a creative viral videos — People love to share a good video with their friends and family. Creating a viral video requires a unique idea that makes people really stop and take a look. The concepts in the best viral videos tend to be so simple that you say “why didn’t I think of that?” or so extreme that you say “is this real?” Just remember, this isn’t the time to advertise yourself. No one wants to share an advertisement.
3. Make a big list — You already know that lists can be effective linkbait, but did you know the size of the list could play a role in determining how many links your post attracts? Which would you be likelier to share: a post with 10 good tips for making money or one with 101 good tips for making money? Really big lists that contain quality information serve as the definitive resource for a given subject, making them worthy of back links.
4. Interview an expert in the industry — Leverage someone else’s popularity to take your blog to new heights. Try to identify who the big influencers in your industry are, and see if you can land an interview with them. If you do your research and ask great questions, everyone will want to read and see what the industry leader has to say.
5. Capitalize on current events — Sure, writing about the tried and true subjects is important for building a good blog, but it’s also essential that you stay current with the latest news and current events in your industry. You don’t have to be the first to break a story, but if you can be the best and go into more detail on big stories, you’ll attract a lot of back links.
6. Tell an inspiring and motivational story — Blogging is about being yourself. It’s about opening up to your readers and creating relationships with them. If you have a good personal story to tell, consider sharing it on your blog. Everyone loves an inspiring story of triumph, and they make for great linkbait.
7. Link love posts — Can you really get back links by creating a post filled with links to other blogs? You bet! Why do you think so many bloggers end the year with “Top 100 posts from (insert industry” every year? By creating a huge resource with link love for other bloggers and websites, you gain the attention of everyone you link to.
What are some of your best tips for creating blog content that attracts back links?
Thomson Chemmanoor is the Founder and CEO at Digital Labz LLC an Internet Marketing Company that specializes in Website Design and Online marketing services for small business. You can follow him on Twitter. Other posts by Thomson
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I love these tips. It is helping me already. Thanks
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