2010 was the year of the guest blogger. Sure, guest blogging is as old as blogging itself, but 2010 was the year that the concept of guest blogging for link building, branding, and authority building really began to explode in popularity. There was even a community like myblogguest that connected guest bloggers with blogs who need guest posters .
If you plan on taking advantage of the benefits guest blogging has to offer, you should know that there are some rules for doing it the right way. Here are 8 simple guidelines for proper guest blogging etiquette.
1. Be polite in your pitch — Remember, nobody owes you anything. You might think you’re a great blogger that has something to offer, but the other blogger might have no clue who you are. Keep your pitch short and to the point. Let the blogger know who you are and what you want to write about, and do so in a polite, professional manner.
2. Deliver the post by the date promised — If the blogger accepts your pitch, he or she will likely ask when you can have the post ready by. They have a schedule for their blog that they need to keep. So if you tell them you’ll have the post by a certain date, you need to make sure to deliver it to them by that date.
3. Follow all guest blogger guidelines — A lot of blogs have guidelines for guest bloggers. These guidelines typically dictate how many words the post needs to be, how many links it can include, and what topics you can write about. Follow these guidelines exactly so that your post gets accepted with no hassle.
4. Don’t litter your post with links — Yes, guest blogging is good for building links back to your website. No, that doesn’t mean you should bombard your post with a ton of links back to every page on your site. You shouldn’t guest blog just for the links. Think of that as a side benefit of guest blogging. Limit the amount of link to just 2-3 per guest post if the blogger doesn’t have any specific rules in place.
5. Make sure it’s the best post you’re capable of writing — Never just rush out a short, sloppy guest post for the sake of getting the links and getting your name out there. Remember, this will be your first introduction to many new readers. If your post isn’t great, you’ll do damage to your name.
6. Stay around to respond to all comments — Hopefully, your guest post gets some comments. If so, you need to be there to respond to them. Interact with the community, and be respectful if you get into any debates with the commentators.
7. Thank the blogger for the opportunity — Be grateful for every guest blogging opportunity you get. It’s a big deal for someone to hand you the keys to their blog for a day. Always thank the blogger for accepting your guest post.
8. Return the favor — I always like to return the favor by asking the blogger if they’d like to submit a guest post to my blog. They might not always take you up on the offer, but it’s good form to at least give them the opportunity.
What are some of your rules for guest blogging etiquette?